COta Redesign

The Central Ohio Transit Authority (COTA) serves 562 square miles, 69 Bus lines, over 3,000 bus stops. In May 2017, COTA transitioned to a completely re-designed bus route system. The team at MERJE Design was hired to assist in the design of a new wayfinding program. As part of the redesign, the route maps were created with consistency and direct simplicity to help seasoned and first-time bus riders better understand the overwhelming system.