58Plus

If millennials hate anything more than talking politics, it is missing out. FOMO (or Fear of Missing Out) is a huge motivator for the life experiences in the 18-34 age range. So how do you make the largest generation in the world care about the upcoming general election? By creating the most exclusive, most sought out musical event ever. This team project builds a sense of elitism and mystique around the 58.4% of the millennial age range currently registered to vote and encourages those who are not a part of this group to register so they do not miss out on something great.